COI picks Basten for Energy Efficiency task

COI Communications has appointed marketing and identity consultancy Basten Greenhill Andrews to develop a marketing strategy for the Energy Efficiency Partnership for Homes (EEPH).

The EEPH, which is run by the Government’s Energy Saving Trust, is an independent collective of 200 UK-based commercial, environmental and Government organisations, all working on different aspects of energy efficiency.

It has been set up to help the Government fulfil its climate change and “fuel poverty” strategies, and in turn to meet the goals set down by the Kyoto Protocol, by developing a co-ordinated approach to energy efficiency in homes and businesses.

Basten Greenhill Andrews will initially carry out a research exercise, analysing what each organisation is doing to market its energy efficiency projects. The aim is to find synergies between the various partners.

Basten Greenhill Andrews account director Anthony Arrowsmith says: “For example, in the case of a commercial organisation selling heating we might look at how the marketing effort can incorporate the energy efficiency activities carried out by another partner.”

He adds: “The research will influence the development of a marketing strategy which will pull together the different efforts of the partners.”

The Kyoto Protocol, which sets targets for reducing the carbon dioxide emissions largely responsible for climate change, is expected to come into force next year.

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