COI picks Basten for Energy Efficiency task

COI Communications has appointed marketing and identity consultancy Basten Greenhill Andrews to develop a marketing strategy for the Energy Efficiency Partnership for Homes (EEPH).

The EEPH, which is run by the Government’s Energy Saving Trust, is an independent collective of 200 UK-based commercial, environmental and Government organisations, all working on different aspects of energy efficiency.

It has been set up to help the Government fulfil its climate change and “fuel poverty” strategies, and in turn to meet the goals set down by the Kyoto Protocol, by developing a co-ordinated approach to energy efficiency in homes and businesses.

Basten Greenhill Andrews will initially carry out a research exercise, analysing what each organisation is doing to market its energy efficiency projects. The aim is to find synergies between the various partners.

Basten Greenhill Andrews account director Anthony Arrowsmith says: “For example, in the case of a commercial organisation selling heating we might look at how the marketing effort can incorporate the energy efficiency activities carried out by another partner.”

He adds: “The research will influence the development of a marketing strategy which will pull together the different efforts of the partners.”

The Kyoto Protocol, which sets targets for reducing the carbon dioxide emissions largely responsible for climate change, is expected to come into force next year.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here