Don’t they mean pavement pizzas?

Pizzas for pregnant women are to be pushed, kicking and screaming, onto supermarket shelves this autumn.

Chicago Town Cravings pizzas will be sold in three flavours: egg, cheese and pickle; fruit and chocolate; and gherkin and chocolate.

Manufacturer Schwans, claiming an “industry first”, denies the idea is premature.

Ben Johnson, European marketing controller, says: “Our latest marketing study told us about 85 per cent of women experience at least one craving during pregnancy.”

Indeed, Schwans are so confident of the pizzas being a success, they have marked them up for a strictly limited run. The Diary gives the fad no more than nine months.

Latest from Marketing Week

Get ready for Cannes 2018: Hot topics and what to see

Cannes Lions

With the Cannes Lions Festival of Creativity kicking off in three days, here’s your run down of all the hot topics up for discussion at the first festival since the Cambridge Analytica scandal broke, Sir Martin Sorrell resigned from WPP and the #MeToo movement was born.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here