Flying Ovens has gotta lotta bottle

Has Andrew Ovens, marketing manager at the Dairy Council, been fuelling himself with the, er, “white stuff” of late? The Diary hears that Ovens attempted to get as high and far-out as possible, by launching himself off a pier in Bognor Regis.

But this was no act of desperation for Ovens, part of the team which came up with the Council’s latest campaign for milk, called “The White Stuff”. Ovens, in a replica World War II Spitfire, was competing in the annual International Bognor Birdman Competition.

On his obsession for milk, Ovens says: “I drank a glass of milk before the jump and just went for it.”

The aim was to fly 100 metres.

Ovens managed 4 metres 24 centimetres. His flight lasted just 1.35 seconds. “He needs a milk float,” commented one wag back on dry land.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here