Keeping the euro debate non-political

George Pitcher presents an incoherent argument for UK emu membership (MW July 5). “The euro is an issue for business and the City,” he states, while naively declaring that it “shouldn’t be a political issue”. Then he concludes that the issue “should not be answered by the City”. Make your mind up George.

His claims that the Swiss are “remaining neutral” are absurd. This small, financial industry-dependent country, surrounded by the euro-zone, has made its position absolutely clear. Need I explain?

Apparently, George isn’t “hung up” about manufacturing above services industries, despite arguing that an industry that “doesn’t actually make anything – at least not anything you can hold in your hand” shouldn’t be able to contribute to the debate. I guess that counts out anyone in advertising even if they, like my company, have made investments in Europe that contribute to the nation’s discounted “invisible earnings”.

George should carry on worrying about whether or not he can get euros from his cash-point and continue pondering the musings of the multi-nationals as if they represent all UK business. Meanwhile, I’ll turn to the more cogent debate being conducted in the red tops.

Andy Sloan

Managing director

All Response Media

London

George Pitcher writes: I refer readers to the original piece, which reflects none of the distortions applied to it above – distortions that do nothing to assist the cogency of the euro debate.