Mazda hires marketing director

Mazda has appointed a new marketing director following the company’s decision to regain control of its distribution in the UK from importer MCL Group (MW last week).

Rob Lindley will be the company’s first marketing director in three years. He moves to Mazda from Ford, where he was business development director at the company’s customer care call centre, Percepta. Percepta is a joint venture with TeleTech. The move follows the appointment of James Muir as UK managing director. Lindley worked with Muir when both were based at Ford’s consumer marketing division.

A spokesman for the company says Lindley will head a team of 12, to be appointed over the next few weeks. Some of the existing marketing personnel at MCL are in talks with Mazda to join the new team, which will be based at the company’s headquarters near Dartford in Kent. Timothy Tozer, who was managing director of Mazda under the previous regime, is currently seeking a new job.

The news of Lindley’s appointment is to be announced at a Mazda national dealer conference on Thursday. Mazda global sales and marketing chief David Thomas is flying in from Japan to talk to the dealers about the changes in the UK.

The company says it now plans a “proper” launch for the new MX5 sports car, which went on sale in the UK earlier this year. It also intends to sell more cars in the UK, and increase its £12m advertising spend. J Walter Thompson handles Mazda’s advertising business across Europe.

Mazda is 33 per cent owned by Ford.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here