RAC’s drink is caught napping

I have just read your article about the drink that the RAC is launching to help tired drivers, RAC 124 (MW July 26).

At the end of the article, an RAC spokeswoman says that “a tired driver should stop and drink either RAC 124 or two cups of coffee, followed by a short nap”.

What is the point of drinking that much caffeine, which I presume is intended to keep you awake at the wheel, if you are supposed to take a nap afterwards – assuming of course that it’s possible to get to sleep after such a high caffeine intake?

And if you are supposed to take a nap, what is the point in drinking this drink, surely a nap alone will relieve tiredness without having to take caffeine beforehand?

The RAC should think about what it is trying to achieve with this drink and whether it alone serves the purpose for which it is intended.

Hannah Jones

London

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here