Remington hires vice-president

Remington has appointed Steve Markwell as its first European vice-president for marketing.

Markwell moves from a marketing position at Warnaco, a US-based clothing manufacturer.

The appointment follows a global shake-up of the company, which resulted in the departure of its executive vice-president international, Wilan van den Berg (MW last week).

Remington’s international operations were based in the UK, and headed by van den Berg. But the restructure involved splitting the international division into three units – the UK, rest of Europe and Australia, all of which will report to the US-based head office. The reorganisation left van den Berg without a clear role. His responsibilities are now understood to be split between Markwell and the UK general manager, Paul Martin.

Markwell was appointed at Warnaco in March 2000 to the newly created position of president, European unit. Warnaco makes clothing sold under various brand-names, including Calvin Klein jeans and underwear. Prior to Warnaco, Markwell worked at Bausch & Lomb as the corporate vice-president and president of European eyewear.

At Remington, he will report to chief executive and president Neil DeFeo, who is based in Connecticut. He will also be responsible for the company’s advertising, created by Grey.

The electrical appliances company is known for its Eighties TV campaign, catchline “I like it so much, I bought the company”, which featured the company chairman, Victor Kiam. Kiam, who passed away in June this year, bought the company 22 years ago.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here