BT’s ‘Bringing People Together’ campaign

Abbott Mead Vickers.BBDO has created two ads to promote BT’s new combined telephone and entertainment packages with ITV Digital and Sky Digital.

The campaign continues the narrative of the telecom company’s ‘Bringing People Together’ campaign.

The first of two 40-second executions, Birth breaks on August 9 and features Derek – last seen in an ad with a mouthful of hair removal cream – watching football on TV when the wife of his friend, Mike, goes into labour.

Mike dutifully sees off his wife in a taxi, but to her astonishment waves a cheery goodbye and returns to watch the football match with Derek. The second execution breaks on August 22.

It features Mike watching one movie after another, while milk bottles build up on his doorstep. The ad aims to emphasise the features of the combined package.

The ads are part of the &£10m marketing campaign for BT’s new entertainment packages. Logos for ITV Digital and Sky Digital appear in the end frame. The campaign, which includes press and posters, runs throughout August and September.