Condé Nast in U-turn on Glamour’s ABC figures

Condé Nast, the publisher of the handbag-sized glossy magazine Glamour, is set to do a U-turn by issuing an Audit Bureau of Circulations (ABCs) figure for the title after all.

Condé Nast, the publisher of the handbag-sized glossy magazine Glamour, is set to do a U-turn by issuing an Audit Bureau of Circulations (ABCs) figure for the title after all.

The publisher says this is because it was concerned that it might send out the wrong signals about the magazine’s correct circulation figures if it opted to send out a publisher’s statement only.

The company’s reasoning for not issuing ABCs had been because of the ABC rule stating that once a publisher opts for a quarterly audit, it cannot change the period over which its circulation is measured until it has had two consecutive quarterly audits. The next ABCs are scheduled for August 16.

A spokesman for ABC says that the rule still stands. However, Condé Nast will take the option of a four-month period ABCs, which will represent the January to June 2001 period. This will then be followed by a six-monthly audit for the July to December 2001 period.

Simon Kippin says: “There is nothing to hide and the publication of ABCs has a trustworthy ring to it. We are thrilled with the performance of Glamour.”

It is understood that the glossy title has beaten its monthly circulation figure by more than 100 per cent since its March launch. Condé Nast’s original target for Glamour was 200,000 a month, but the figure could top 450,000.

Industry insiders say that the effects of the launch of Glamour on existing fashion titles will be seen in the ABCs out next week. According to press buyers some, fashion titles will show disastrous decline in both period-on-period and year-on-year circulation figures.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here