Innogy scraps its Yorkshire Electricity brand

Power group Innogy, the parent company of npower, is planning to scrap the Yorkshire Electricity brand and integrate the business with the npower brand.

The regional brand, which was acquired by Innogy in February this year, will be phased out over an unspecified period. It is unclear whether Yorkshire Electricity’s advertising agency Rapier, will retain any business.

The chief executive of Yorkshire Electricity, Graham Hall, retired in January this year and has not been replaced. Marketing and retail sales manager Sue Amies-King left the company at the time of the acquisition, and managing director of its supply business, Bill Wilkinson, also quit following its acquisition.

Npower marketing director David Andrew has taken responsibility for the Yorkshire Electricity brand. Andrew is also the divisional director of npower, with responsibility for residential matters.

A spokeswoman for Innogy says: “No definite plans have been decided upon.” The integration of the Yorkshire Electricity brand with the npower brand will result in 300 jobs losses at Yorkshire Electricity.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here