KFC hires marketing director from Unilever

Fast food chicken chain KFC has raided the Unilever marketing department to fill its vacant UK marketing director post, after an eight-month search.

Claire Harrison-Church has worked for Unilever since 1986. Her most recent position was Lever Fabergé UK new business manager, where she developed the Lynx barbers shop venture.

Harrison-Church joins KFC in September and replaces John Prior, who resigned in January after two years in the role. She will handle KFC’s &£12m advertising spend and report to KFC general manager UK, Ireland and Iceland Justin Ash.

The fast food chain’s advertising is created by Ogilvy & Mather, with media buying handled by Zenith Media.

Harrison-Church says: “KFC is a great brand with huge potential for growth. I’m joining at a very exciting time and delighted to be part of the business.”

Ash adds: “I’m confident she will be both a terrific leader for our marketing function and a great addition to our management team – providing expertise and passion.”

KFC employs 12,000 staff and has about 500 stores in the UK and plans to open another 300 by 2005.

KFC’s sales have grown by 76 per cent in the past five years. At the end of last year it launched its official UK website.

KFC is owned by Tricon Restaurants, which also has Pizza Hut and Taco Bell in its stable.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here