Nestlé set to enter Euro own-label market

Nestlé, the Swiss food supplier of branded goods, looks set to make a major foray into the own-label market in Europe.

Nestlé, the Swiss food supplier of branded goods, looks set to make a major foray into the own-label market in Europe.

The company is in talks with the Sudzucker conglomerate to buy Schöller – a major supplier to the giant German discount supermarket chain, Aldi. Schöller produces an ice cream called Grandessa for Aldi’s outlets.

The German ice-cream market is the biggest in Europe and Schöller has the second-biggest branded ice cream product in Germany, behind Unilever’s Langnese brand. And it holds the licence to sell the luxury ice cream, Mövenpick.

Nestlé would boost its European market share by 20 per cent if the acquisition went ahead. Unilever brands have a 40 per cent share and it is market leader.

A spokesman for Nestlé says it was committed to branded goods but admitted there were areas where there was “limited” production for third parties. He adds: “An announcement about Schöller is expected soon but at present we have no specific date.”

Nestlé is believed to have supplied coffee to Aldi in the past. It also has a joint venture called cereal partners with US company General Mills.

According to AC Nielsen, ice cream sales in the German food retail trade (excluding Aldi) shrank by seven per cent to DM1.37bn (£433m) in 2000. It is thought that own label brands, including Aldi, account for 55 per cent of sales through grocery outlets.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here