Risqué ad for Virgin Radio

Virgin Radio is to launch a television campaign this weekend, which is so risqué it is still awaiting approval from the Broadcasting Advertising Clearance Centre (BACC).

Virgin Radio is to launch a television campaign this weekend, which is so risqué it is still awaiting approval from the Broadcasting Advertising Clearance Centre (BACC).

The campaign, entitled ‘Dirty Dog’ and created by Mustoe Merriman Herring Levy, features a male dog wearing a studded leather G-string, lying on a bed with the dog from Virgin Radio’s previous advertising campaign.

The ads carry the strapline: ‘Wake up with someone different’. The ads are to promote DJ Steve Penk taking the top breakfast spot after former Radio One DJ Chris Evans was sacked for repeatedly not turning up for work.

The Dirty Dog campaign will be shown on ITV in London, Granada and Scotland around programmes such as Take Me, Coronation Street and Cold Feet as well as the Grand Prix and ITV Premiership.

It will also be shown in cinemas from August 17. A spokeswoman for Virgin says if the ads are not cleared by the BACC they will be edited.

Media for Virgin Radio is bought by Starcom Motive.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here