Tenneco seeks ad agency to handle £6m Monroe shock absorbers brief

Tenneco Automotive is reviewing its £6m pan-European advertising account for its Monroe shock absorbers, held by J Walter Thompson.

Tenneco Automotive is reviewing its &£6m pan-European advertising account for its Monroe shock absorbers, held by J Walter Thompson.

The company is already in talks with Edinburgh-based Leith Agency and the incumbent, but is also preparing to meet other agencies over the coming weeks. At least two agencies have declined the invitation to pitch.

The review should by completed by late November or early December.

The work will cover Europe and the Middle East, and television ads are expected to be shown in short bursts during the winter and early spring – the peak season for shock absorber sales, according to a company spokeswoman.

The company has no plans to review its media buying, held by MindShare.

Tenneco Automotive is one of the largest manufacturers of vehicle control and emission control products in the world. Based in Illinois in the US, it was created following its strategic separation from the Tenneco packaging business in 1999.

The current global economic slowdown is hitting the company, with second quarter results for 2001 showing a net income of $10m (&£7m) on the back of $925m (&£652m) revenue in the quarter. This compares with $15m (&£10.6m) net revenue on the back of $942m (&£664.6m) revenue for the same period in 2000.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here