Abbey National has become the first bank to offer a home-banking service on NTL’s interactive TV.
The launch sees NTL transforming its Money Channel from a shop window into a banking and finance service.
The e-banking service will be available free to NTL digital cable subscribers, who will now be able to use their remote control to transfer money, pay bills and check their bank statements via the TV. They can also find information about Abbey National mortgages and loans. All of this can be done in a corner of the TV screen while watching NTL programmes.
The service is backed by a high level of digital security, with NTL implementing industry standard 128-bit encryption technology. Transactions will also be covered by Abbey National’s “Peace of Mind” guarantee, which ensures use of a passcode and registration number, and promises to reimburse any losses through fraud.
Abbey National director of retail e-commerce and strategic development Ambrose McGinn says the bank is keen to interact with its customers “whenever and wherever they want. NTL’s digital cable interactive TV service is quick, user-friendly and easily accessible – and you don’t even have to get up from the sofa.”
NTL director of content development Bill Goodland says: “Abbey National is one of the foremost high street banking brands and has shown a significant commitment to delivering its service by multiple channels. We are very excited about the opportunities this creates.”
Abbey National e-banking customers can register for the service at any Abbey National cash machine, by calling an 0845 number or by visiting a bank branch.