BSkyB has launched a barrage of complaints about advertising campaigns from rival digital TV platforms NTL and ITV Digital.
BSkyB has complained to the Advertising Standards Authority (ASA) about an NTL poster that says “get the best in digital TV”.
The broadcaster has also complained to the ASA, along with BT, about a leaflet from NTL which says “you too can have the best value digital TV and phone package”.
Both complaints suggest that NTL did not offer a comparison with the most similar tariffs to their own.
BSkyB has also hit out at ITV Digital for a poster ad in which it claims to have the “best 50 channels” and a leaflet that says “up to 50 of the best channels available only pay for the channels you actually want to watch”.
The ASA has confirmed that it is investigating all the complaints.
BSkyB’s digital platform Sky Digital has more than 5.5 million subscribers and rival ITV Digital has 1 million, while NTL has 2.3 million subscribers to its TV service.
BT has recently teamed up with Sky Digital and ITV Digital to offer consumers combined TV and telephony packages.