Charity Sane to recruit marketing chief

Mental health charity Sane is looking for a head of marketing and development following the departure last week of Louisa Sinclair.

Sinclair is leaving after just a year to take up the position of marketing and development manager at the Royal College of Nursing.

She was instrumental in the development of Sane Xtra Care, a London-only mental health telephone counselling service, and her successor is likely to expand the service across the UK.

Sane operations director Helen Hyslop says that under the National Services Framework, the Government checklist for health authorities, each authority is obliged to provide mental health services. She says Sane’s telephone counselling service would help authorities meet these obligations while also allowing patients access to an immediate service, as Sane Xtra Care is available within 24 hours.

Hyslop says: “The British Association for Counselling now accepts that telephone counselling is an acceptable way to give services.”

The pilot scheme has been running for nine months and works on referrals from GPs and social service teams through a team of qualified counsellors based in London.

Sane’s advertising is handled by Paling Walters Targis on a project basis.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here