IPC Ignite! launches Web NME radio

IPC Ignite!’s flagship music magazine NME has teamed up with Virgin Radio to launch a radio station.

NME Radio, which will be on air 24-hours a day, launches later this week as an online radio service via www.nmeradio.com. It will also be available as a data service on London’s digital multiplex – Switchdigital – where listeners with Psion Wavefinders will be able to tune in and listen through their PCs. The service will eventually be developed across satellite, digital and terrestrial platforms.

NME Radio’s launch will be the first radio launch for IPC Media, which has control of the music content. The media company was acquired by AOL Time Warner last month (MW August 2).

IPC Ignite! managing director Mike Soutar says: “This is a perfect partnership for IPC and Virgin. It brings together the strongest online music property with the UK’s biggest online radio broadcaster, as well as enabling us to extend the NME brand on to yet another platform.”

Virgin Radio, owned by Scottish Media Group (SMG), will provide technical, programming, production and advertising services for NME Radio.

Last year, IPC Media shut down Melody Maker, making NME, which launched in 1952, the UK’s oldest music magazine.

The last Audit Bureau of Circulations (ABC) figures (July to December 2000) for NME show a circulation figure of 70,003, a decline of eight per cent year on year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here