Marketing Week teams up with ETC for tourism awards

For the third year running, Marketing Week has teamed up with the English Tourism Council (ETC) to back an award showcasing marketing achievement in the English tourism industry.

The Marketing in Tourism Award forms part of the ETC’s long established and respected annual Excellence in England awards, which recognises excellence in quality and outstanding achievement in English tourism.

Last year, Derby Tourism won the award for its innovative promotion of the Rams’ Football Weekend. The aim was to promote longer stays and greater spend among visiting football fans attending matches at Derby County FC, by offering hotel packages and add-ons to visitor attractions in the city. The imaginative project illustrated how good results cans be achieved with a small budget. A small investment generated significant additional income and extensive media coverage that raised Derby’s profile in both domestic and European markets.

ETC head of communications Naomi Cohen says: “The winner of the award will demonstrate the greatest innovation, effectiveness and achievement in launching a product or destination or repositioning an existing one.”

The closing date for nominations is October 5. A shortlist of finalists will be named in February 2002 and the winner will be announced at the Safeway Excellence in England 2002 awards’ ceremony on April 23 next year, at the Royal Opera House.

For more information, e-mail

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here