Marketing’s strategic importance ramps up as influence grows
Charlotte RogersThe 2024 Career & Salary Survey reveals marketing has claimed a greater strategic role within business, as its influence and appreciation continue to grow.
Retail sales ahead of inflation despite ‘fragile’ consumer confidence
Niamh CarrollFood sales in particular saw “significant” volume growth in March, as British Retail Consortium data shows an early Easter helped boost sales.
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Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
‘Skills vs oomph’: How and where are brands finding standout marketing talent?
Ellen HammettMarketing recruitment is changing, prioritising performance over skills, embracing flexibility and finding value in non-linear backgrounds.