Selfridges teams up with Girl Talk for promotion
Retailer Selfridges is teaming up with BBC Worldwide’s children’s magazine Girl Talk, to launch “makeover” events at the London and Manchester stores over the next fortnight.
The events will offer young girls the chance to look like their favourite stars and appear in the stores’ window display.
The events will take place this weekend and the two other events will take place on September 1 and 2.
Girls will be invited to turn up with a group of friends and be made to look like their favourite band. The makeover events will also include jewellery making and customising T-shirts in the Selfridges’ store.
BBC Worldwide hopes the event will help to raise the profile of Girl Talk magazine, which reported declining circulation figures in the latest January to June 2001 Audit Bureau of Circulations (ABCs). Girl Talk was down 7.1 per cent year on year and down 8.8 per cent period on period to 93,095.
BBC Worldwide has also announced the launch of BBC Toybox Teach Me – a character-based educational magazine for pre-school children. The magazine will be available on October 1, at a price of &£1.50. The initial print run will be 100,000.
The magazine will join the other BBC Learning Together magazines – The Magic Key, Number Time and BBC Learning is Fun! – which are aimed at children aged five to seven years old.
