It would have been the mother of all advertising KKKock-ups, the Diary hears.
Jubilant after winning a fairly lucrative account for a well known American spirit earlier this year, a trendy agency got to work on a campaign to give the brand a fun and off-beat image using the catchline: “X X – the lighter side of the dark state”. They intended using the slogan alongside a picture of Ku Klux Klan members having fun at a Tupperware party.
Predictably, the company involved was horrified with the agency’s work and immediately dropped it like a hot ‘gator, citing “creative differences”.
And, unsurprisingly, both parties to the sorry affair refused to comment on the matter. But as the Diary’s ma always says, you can’t let that get in the way of a good ol’ industry yarn.