Marketing chief takes on Lurpak

Arla Foods, which owns the Lurpak butter brand, has promoted Hanne Sondergaard to the post of UK marketing director.

Sondergaard will start her new job immediately. She replaces Frede Juulsen, who is returning to work for the company in Denmark.

Sondergaard will be responsible for the company’s range of dairy products, which includes the Rosenborg blue cheese range and Harmonie organic milk, in addition to Lurpak.

Sondergaard joined Arla, which is Europe’s largest dairy company, in 1990. She moved to the UK in 1994. Before her promotion she was a customer business unit controller.

Arla has also appointed two new directors. Chris Edge is domestic sales director and Grant Inkpin becomes business development director.

Lurpak is the biggest selling butter brand in the UK, with &£107m in sales. It is second behind Flora as the biggest selling dairy product.

Lurpak’s distinctive trombone-playing mascot, Douglas, was created by BMP DDB, still Lurpak’s creative agency. Media is through Carat. Lurpak recently announced that it is the new sponsor of Leeds United Football Club’s East Stand.

Latest from Marketing Week

Marketoonist on GDPR

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here