MediaCom wins £4.5m Baxters

Baxters of Speyside has appointed MediaCom Scotland to handle its £4.5m media planning and buying account.

Baxters of Speyside has appointed MediaCom Scotland to handle its &£4.5m media planning and buying account.

The business moves from Feathers Brooksbank and was awarded without a pitch. Baxters marketing director Robin Lambie made the appointment.

The company’s creative advertising account, held by The Union, is unaffected by the move.

The Union recently created an advertising campaign for Baxters soup, which featured chairman and chief executive Audrey Baxter.

Last July, Baxter took over the family-run company, following the retirement of her father Gordon.

The win follows several account wins for the agency, worth &£9.3m. These include Quality Meat Scotland and Rangers Football Club. MediaCom Scotland has been in operation for just under four years

MediaCom Scotland managing director Euan Jarvie says he is pleased with the quality of business MediaCom has won since being in Scotland.

In May, Baxters re-entered the fresh soup market. The company’s first attempt at the sector was aborted at the end of last year following the company’s decision to make the soups itself, rather than use a third party, as it had been doing.

In November, Baxters joined forces with one of Scotland’s best-known celebrity chefs, Nick Nairn, to launch a range of premium restaurant-style sauces.

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here