The Diary wonders whether ITV Digital’s agency Mother has picked the right man in comedian Johnny Vegas to promote the service.
A gang from Scottish agency 1576 went to see Vegas last week at the Edinburgh Festival, expecting the cuddly chap who graces our screens with a talking toy monkey to come on stage all chirpy and full of chat.
But at the door they were greeted by a topless Vegas who was somewhat tired and emotional. A while later Vegas went on stage, barely able to speak; things got worse when a member of the audience spilled beer over Vegas’s trousers and he took them off.
“We didn’t pay for our tickets but I feel sorry for those who did,” says a spokeswoman for 1576, demonstrating that old Scottish frugality.
With ITV Digital putting its faith in a large semi-naked drunk comic to sell its service to middle England, expect a surge in sales at BSkyB… or Weightwatchers.