French fashion house Nina Ricci is relaunching its cosmetics line next year in a bid to capitalise on the success of its latest fragrance launch.
The new range, as yet unnamed, will be available in UK department stores in the second half of 2002. It is understood that the products will be sold under a different name to the company’s old cosmetics line, Le Teint Ricci, which was launched in 1994.
Le Teint Ricci is being phased out, and is now only available in three UK stores, all outside London. They will stop selling it next year.
The launch of Nina Ricci’s latest fragrance, Premier Jour, at the end of last year, followed the company’s acquisition three years ago by the Barcelona-based Puig Group, which also owns Paco Rabanne and Caroline Herrera. The perfume was touted as heralding a “new era” for the company, which also makes the classic L’Air du Temps scent.
“We are starting from scratch with the cosmetics line. It will have new packaging and a completely new and original concept,” says Nina Ricci UK brand manager Michelle Fiers.
The details of the range are being kept under wraps until early next year, but Fiers says the packaging will build on the sleek modern look of the Premier Jour bottle.
The launch will be backed by a press campaign, created in house at Nina Ricci’s Paris headquarters. Nina Ricci’s media buying in the UK is handled by Austin West Media.