Month: August 2001

Government to launch pensions and tax channel

Marketing Week

The Government is to launch an interactive television channel that will provide information on pensions and tax issues. A tender to create and run the channel has been issued by the Department of Work and Pensions, which is working in partnership with the Inland Revenue. A decision on the outcome of the tender is expected […]

Axe falls on Beeb.com man in rejig

Marketing Week

BBC Worldwide’s restructure has resulted in the departure of Jeremy Mayhew, the man responsible for establishing e-tail portal Beeb.com. Mayhew, director of new ventures and strategy, left the BBC’s commercial arm earlier this week after it became clear that there was no place for him in the new structure. Responsibility for new ventures and strategy […]

Hasbro picks global head of marketing

Marketing Week

US toy company Hasbro has promoted the president of its Tiger Electronics division, Roger Shiffman, to the newly created position of president of worldwide marketing and brand development. Shiffman will be responsible for developing global marketing strategies for new product categories and initiatives. He will also chair Hasbro’s Brand Strategy Board, a group charged with […]

SportsAid hunts sponsor for fundraising day Axe falls on Beeb.com man in rejig

Marketing Week

SportsAid, the UK sporting charity that has helped people such as Steve Redgrave become national sport’s heroes, is looking for blue-chip sponsorship to back its first national fundraising day – National Trainer Day. The Marketing Store Leeds has been appointed to promote National Trainer Day while increasing awareness of the charity itself and finding sponsorship […]

Hasbro picks global head of marketing

Marketing Week

US toy company Hasbro has promoted the president of its Tiger Electronics division, Roger Shiffman, to the newly created position of president of worldwide marketing and brand development. Shiffman will be responsible for developing global marketing strategies for new product categories and initiatives. He will also chair Hasbro’s Brand Strategy Board, a group charged with […]

EURO faces £14m Abbey review

Marketing Week

Abbey National is reviewing its entire £14.2m advertising account out of EURO RSCG Wnek Gosper. The bank has confirmed it is in talks with four agencies, including the incumbent, about pitching for the business. No date for a pitch has been set, but a spokesman for the company says the pitches will take place in […]

BT Retail appoints new ventures director

Marketing Week

BT Retail’s consumer division has appointed a director of new ventures to oversee the development of products, services and partnerships that extend the BT brand. The new position has been filled by Martin Johnson, who will be responsible for creating alternative revenue streams. Johnson, an Australian national, joins BT after ten years as marketing director […]

Monkey business has taken its toll

Marketing Week

The Diary wonders whether ITV Digital’s agency Mother has picked the right man in comedian Johnny Vegas to promote the service. A gang from Scottish agency 1576 went to see Vegas last week at the Edinburgh Festival, expecting the cuddly chap who graces our screens with a talking toy monkey to come on stage all […]