McCain, the Canadian food giant associated with oven-ready frozen chips, is about to embark on a series of major product launches starting with Rostis, which will be aimed at what it dubs as the “no fuss, no hassle” generation. Rostis will be aimed at young adults on the go and will be on supermarket shelves […]
Because more innovative materials are now available for use in exhibition stand construction, organisers can pick and choose from a variety of traditional and modern looks and styles.
I, like Georgie Neubauer (MW August 23), have been experiencing problems with my accounts at Lloyds TSB Bank, and have been told by several people at my branch that they have just transferred to a new system and are “having problems with it”. Information has mysteriously disappeared from my online statement, I haven’t received this […]
Many companies are spending more on hot drinks for staff than on their Internet marketing, according to Web design company MAD Productions. A survey of almost 1,600 companies in the south of England found that 43 per cent of them had bigger budgets for tea and coffee over the past year than for the development […]
The Department of Health (DoH) is seeking an advertising agency to create an international campaign to entice foreign doctors to work for the National Health Service. The month-long campaign will target doctors in seven European countries – Denmark, Finland, Germany, Greece, Holland, Sweden and Switzerland – as well as the US, Canada, Australia, New Zealand […]
ITV director of channels David Liddiment has struck back at critics denouncing the performance of ITV1’s The Premiership programme, saying that he was “delighted” with “excellent” viewing figures. He said that last Saturday’s 7pm Premiership football highlights programme would not be rescheduled, even if viewing figures were to continue at the level of its first […]
The Brazilian government was intending to officially announce the launch of its beef export programme last week. Hoping for a mardi-gras atmosphere and a schmooze with the country’s top politicians, the Diary hot-footed it down to their Green Street HQ in central London. But the event was cancelled and the Diary trudged back home in […]
Customers of Bank of Scotland (BoS) will soon be able to make a deposit while they are doing their weekly shopping. In what the bank is claiming as a first, a new branch will open in a Spar convenience store in Fife this Friday. If it is successful the concept will be rolled out across […]
Charcol marketing director Maria Davlantes has been poached by BP to fill the new position of vice-president in charge of marketing performance management. Davlantes will report to Anna Catalano, group vice-president of marketing, and will be a senior member of BP’s global brand team. Bradford & Bingley, Charcol’s owners, were unavailable for comment on what […]
Banc has picked up the £1m advertising account for trendy shoe brand Base London. The branding agency pitched against five other agencies and was finally shortlisted against Iris.
Archie Kane (Lloyds TSB’s group executive director IT and operations) tells us in his letter (MW August 9) that the bank isn’t having any trouble keeping its technological act together. Then why is it that twice on the same day I have received a letter from Lloyds TSB about my account, both contradicting each other? […]
US toy giant Mattel is searching for a UK marketing director following the departure of David Allmark, who has been promoted to the position of Fisher-Price international marketing chief, based at the company’s US headquarters. Allmark, who left the UK office at the end of last month, had held the top UK marketing post since […]
Daewoo’s troubles have been well ventilated: its Korean parent company is bankrupt and UK sales have tumbled. Now it has dropped its marketing director. Can the car manufacturer claw its way back?
Avis UK has promoted its direct marketing manager, Susan Yallop, to head of marketing, filling a role that has been vacant for a year. Yallop, who will report to UK director of marketing Grahame Gallagher, will continue her work on the car rental company’s loyalty brands Advance and Preferred, but will also develop strategic partnerships […]
Bulmers Strongbow Spice, aimed at bringing cider into the fashionable FAB (flavoured alcoholic beverages) sector dominated by Bacardi Breezer and Smirnoff Ice, might look to the untutored eye like a brand extension too far. Not by the sterile standards of today’s UK brewing industry, however. On the contrary, it is a major piece of innovation. […]