Month: September 2001

Christianity – a marketing revelation

Marketing Week

While agreeing with much of what Andrew Finan had to say about Jesus Christ being a very effective marketer and communicator (MW last week), I disagree with his criticism of our 1999 “Che Guevara” campaign. It was not “dangerous, in that it equated a person whom some see as a terrorist with Christian values”. We […]

Monsoon to award account to Partners BDDH

Marketing Week

Partners BDDH is tipped to pick up the creative account for high street clothing retailer Monsoon after a two-way pitch against Archibald Ingall Stretton. The agency will handle the fashion retailer’s first above-the-line advertising campaign for three years. It is understood that the brief, worth over £1m, is to look at ways of revamping Monsoon’s […]

Nike poaches Vitra chief for global post

Marketing Week

Sportswear company Nike has appointed the global marketing director of European furniture firm Vitra International, Ben Watson, to the newly created role of global apparel brand creative director. Watson will be responsible for developing and co-ordinating a “global creative vision” for Nike’s global apparel image, and work alongside marketing, advertising and retail teams. In his […]

Philips rolls out vacuum cleaner range

Marketing Week

Philips Electronics’ domestic appliances and personal care division is planning to re-enter the UK vacuum cleaner market after an absence of six years. The new range of Philips vacuum cleaners – called the Specialists – will be launched this month to independent retailers and department stores, and will be available in high street stores, such […]

UK productivity falls further behind

Marketing Week

The Diary has long been a fan of rude words, and was delighted to receive news of Lastminute.com’s latest wheeze, online fridge magnets. Those who access Rudefood.net will be presented with an array of food words which also have more salacious meanings. They can be moved around the screen to create sentences. No doubt companies […]

Great and the good

Marketing Week

This year’s SPCA/Marketing Week SP Reputations Survey has some interesting findings: budgets are being squeezed and agencies are downsizing. But it’s not all bad news, as the smaller agencies are making their presence felt in the market.

Laura Ashley set to roll out ladies mail-order catalogue

Marketing Week

Home and fashion retailer Laura Ashley is launching a quarterly womenswear mail-order catalogue in spring next year. The launch follows a five-month trial, which saw a limited 28-page clothing catalogue distributed in stores along with the company’s existing home furnishings catalogue. The retailer, which axed its previous clothing catalogue five years ago, decided to launch […]