Hey, leave our Johnny alone

I couldn’t help but be amused at the Diary’s revulsion towards Johnny Vegas.

I couldn’t help but be amused at the Diary’s revulsion towards Johnny Vegas. (MW last week)

It seems to me that it is the advertising company too readily accepting freebies without doing their homework that is shown up here, rather than Johnny’s performance, which, if you have ever seen him on TV, might just have given you an inkling of what the stage show is like. His adaptability to this advertising campaign is no different to Brian Connolly or Jim Davidson becoming tea-time game-show hosts.

Just because the man has a knitted monkey doesn’t mean that he is Keith Harris.

Advertising has always been a case of horses for courses and, as TV viewing figures would indicate since the success of Rab C Nesbitt and The Royle family, a “semi-naked drunk comic” is exactly what does seem to appeal to a large number of “middle-England” viewers these days. In which case ITV Digital’s advertising campaign would appear to be spot on.

Amber Heavisides

Marketing Services


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