So, according to the man in charge of marketing Miller beer, “Pilsner sounds German or Czech” (MW last week). Odd, that, although I’m sure the Czechs won’t mind that a senior employee at a large brewer doesn’t know that “pilsner” beer originates in a town called Pilzen in the Czech Republic, which has only occasionally (and unhappily) come under the control of its northern neighbour.
Peter Gormley
Malton
North Yorkshire
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?