No sex, please, we’re British

Advertisers in continental Europe favour the keyword “sex” when buying ads on search engines, according to new research by LemonAd.

But in the UK, the most popular keyword is “Formula 1”. The “S” word is top of the list in France, Germany, Italy and Spain, but ranks a lowly 37th in the UK, below “weather”, “perfume” and even “euro”.

The LemonAd research showed that online advertisers in Europe are increasingly using keywords when placing banner ads on search engines, with over 1,600 campaigns placed each month.

Simon Bright, UK managing director of NetCrawling, which operates LemonAd, says: “The importance to advertisers of keywords is soaring. They are now part of all online advertising strategies.”

LemonAd’s ad monitoring service offers real-time tracking of what online advertisers buy as keywords.

Top five keywords

UK: Formula 1, health, travel, MP3, cars

France: Sex, cars, employment, dating, property

Germany: Sex, travel, MP3, property, SMS

Italy: Sex, MP3, employment, webcam, cinema

Spain: Sex, woman, employment, work, credit

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