The Post Office is testing a live radio service in 14 of its retail outlets.
Post Office Live was the idea of below-the-line agency Joshua. The station has been developed, produced and delivered by Storm Digital Broadcasting.
The company says the station is not only to entertain customers while they wait to be served at counters, but also as a way to advertise Post Office products. It is not expected at this stage that outside advertising will be featured.
The station will feature a variety of music, from chart hits to rock and roll classics. The station will be broadcast via satellite to the 14 branches, all in the Greater London area, for the next month.
A spokeswoman for Consignia, the Post Office’s parent company, says: “This is a chance for us to build brand awareness as well as advertise products and services. We want people to think of other services we provide in addition to the one they came in for.”
If the test market is successful, it is expected the station will be launched nationally from next year.
The Post Office returned to television advertising this year for the first time since the early Nineties.