Sportsworld picks up Seve Trophy account

Sportsworld Media Group has been appointed as the marketing agency for the Seve Trophy 2002. Title sponsorship of the golf tournament is available at a fee of about &£1.8m

Sportsworld will also be responsible for attracting big brands to take up a range of associate sponsorship and hospitality programmes for the Ryder Cup-style event.

The deal excludes broadcasting rights, currently being fought over by the BBC and Sky Sports.

A spokesman for Sportsworld says: “The Seve Trophy will offer prospective sponsors high-profile global media coverage.

“We hope sponsors will want to come on board beyond the 2002 event.”

The Seve Trophy, a biennial team competition, pits the best 18 golfers from Great Britain and Ireland against mainland Europe’s top names.

Teams will be captained by Colin Montgomerie and Seve Ballesteros. The event takes place in April 2002.

In July, Sportsworld was appointed by Toyota Motorsport to secure sponsors and rights for its new Formula One team.

Sportsworld Media Group was set up two years ago by Geoff Brown, former chief executive of DDB Asia.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here