Tory fantasy is duller than reality

Atlas Advertising obviously has a lot of time on its hands at the moment. With the silly season upon it, the company has taken to fantasy advertising.

It has created a series of ads based around the Tory leadership challenge between boring Iain and fat Ken “as if acting as the agency for both of the leaders”. A rare feat indeed.

The end results are nothing short of unremarkable. One has a picture of Iain Duncan Smith with the strapline “Vote IDS. Tories RIP.” Another has a picture of Ken Clarke and the message “Sell by date 1997.” Genius.

While the Diary commends Atlas’s efforts, fantasy advertising is sure to put only fantasy bread on the fantasy table.

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