The Geoff Capes “Save Our Take-Aways” campaign may be very clever, but what will McCann-Erickson be doing with all the addresses they elicited under false pretences on the website? I tried to read their privacy policy, but was politely informed that “The requested URL was not found on this server.” Anyone from McCann care to enlighten us?
Martin Horton
Prestatyn
Clwyd
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?