Waitrose enters healthy food arena with ready-to-eat range

Dumfries & Galloway (D&G) Tourist Board is to appoint a head of marketing, whose salary will be funded through a foot-and-mouth disease (FMD) recovery scheme.

Dumfries & Galloway (D&G) Tourist Board is to appoint a head of marketing, whose salary will be funded through a foot-and-mouth disease (FMD) recovery scheme.

D&G, in south-west Scotland, was one of the hardest-hit areas in the UK: tourism figures fell by nearly 60 per cent in April alone. The region has yet to be given the all-clear, despite being on the verge of declaring itself FMD free in August. A further 16 outbreaks were announced at the end of August and Scotland was again put on alert. The region has lost an estimated &£3m a week since the outbreak.

The tourist authority has received a &£2m funding package from the Scottish Executive, solely for the purpose of marketing the area and bringing back the lost tourists.

The three-year contracted post has been instigated to lead the marketing drive and the holder will report directly to chief executive Norma Hart.

The tourist authority works with creative agency Draft Worldwide and media independent Feather Brooksbank. No review is expected.

The tourist board is behind a celebrity-studded campaign, about to be launched to encourage overseas and UK visitors back to the Scottish south-west region.

Joanna Lumley, Michelle Collins, Lorraine Kelly, David Coulthard and Magnus Magnusson are among the list of famous faces being used in the campaign.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here