Capital One selects head of marketing

Capital One Bank (Europe) has appointed First-e’s head of co-branding Caroline Fryer to the new role of director of marketing and analysis. Fryer will be a senior member of Capital One’s European management team.

Fryer joins Capital One as UK Internet bank First-e closes down, with the loss of 245 jobs. This includes UK country head Graeme Collier, who had responsibility for marketing. He has no job to go to.

Fryer will report to Rob Habgood, vice-president of marketing for Capital One Europe.

She says: “I’ll be helping the business consolidate its already strong position in the UK market.”

Capital One has over 38 million credit card customers worldwide. Set up in the US in 1990, it has built its reputation on being a low-interest alternative to high-street banks’ credit cards.

Last September the company achieved banking status in Europe, allowing it to offer a range of savings products. The company established itself in the UK in 1996 and employs 2,500 people here.

Before joining First-e, Fryer held a variety of jobs with GE Capital Global Consumer Finance, including director of business development.

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