Church bids to boost attendance with modern ‘moral dilemmas’ drive

Cocaine, infidelity and buying bootleg goods will be topics for a new campaign launched by the Evangelical Alliance to boost church attendance and prompt debate of Christian moral values.

The Redbox Agency has created an above-the-line UK initiative called the facevalues campaign. It will include press, radio and posters, and begins in March next year.

The advertising depicts various everyday scenarios and asks questions such as “If the neighbour’s husband has gone on a business trip and she asks you in for coffee, what do you do?” and “If you are on a Friday night out with the girls and are offered cocaine, do you take it?”.

Redbox director Bryon Jones says: “The approach is not heavy – it’s light but effective, and is designed to provoke debate. This is an exciting and refreshing campaign, and presents a great opportunity to take Christian communications in the UK to a different level.”

Next week Redbox will mail out 15,000 leaflets together with a packet of apple seeds to church leaders to begin generating awareness. The literature will encourage recipients to plant the seeds and watch them grow “as a parable of church growth”, says Jones.

The campaign will use an apple with the shape of a face bitten out of one side.

The announcement of the campaign comes shortly after both the Catholic and Anglican Churches expressed alarm at society’s indifference to Christian values. However, planning started on facevalues in June.

A controversial church campaign was recently unveiled by the Church of England diocese of Birmingham. A poster campaign carried slogans such as “Body Piercing? Jesus had his done 2,000 years ago”.

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