John Frieda abolishes marketing director role

Haircare products company John Frieda has axed the post of marketing director as part of a restructure.

Naomi Robinson, who held the post, has left the company, without a job to go to.

The marketing role has now been split into two – grocery/supermarkets and chemists/drugs. The company has appointed business development managers to handle each of the channels. The two business development managers will report to the executive committee, which comprises three joint managing directors – Julie Edinborough, Jill May and Rebecca Dillon.

Edinborough says: “The marketing director’s job has become redundant. Our business has seen tremendous growth in the UK and has been expanding dramatically in Europe. With this growth, coupled with expansion into Europe, the brand needs a different focus, hence the restructuring.

“We now need to consolidate our position in France and Germany, where we have a large presence.”

John Frieda is also present in other European markets including Sweden, Denmark, Holland and Norway.

In March this year, John Frieda awarded its &£1m media account to Zenith Media. The company has now parted company with Zenith and awarded its TV buying account to Equinox. Its print buying account is with Brian Clarke Media.

Creative work is handled in-house. On September 24, John Frieda will launch a TV ad for its Sheer Blonde range.

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