Life’s a beach for some marketers

La Digue, a remote Seychelles’ island in the middle of the Indian Ocean, is a trendy place to go and film your ads, the Diary hears.

Edinburgh-based Leith Agency recently filmed its Carling ad there, scattering the white sandy beaches with a wrecked plane.

Then a few weeks later The Union went to do a bit of “familiarisation” for its latest campaign for the Seychelles Tourist Board.

It must have been a great account to have. Because at least you don’t have to lie about how nice it is.

And as Union managing director Ian McAteer says: “It’s a tough life, but someone’s got to do it.”

The Diary is certain that his colleagues, account director Beverley Hart and art director Don Smith, would wholeheartedly agree with him on this point.

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