‘Littlewoods Would’ campaign

Littlewoods is rolling out a £7.5m TV advertising campaign that aims to demonstrate the value-for-money products and services offered by the retailer.

Littlewoods is rolling out a &£7.5m TV advertising campaign that aims to demonstrate the value-for-money products and services offered by the retailer.

The campaign, by HHCL & Partners, uses the tag ‘Littlewoods Would’ and follows a trial in the Granada and Tyne Tees regions. The initiative begins with a four-week run of two 40and ten-second slots already seen in the test campaign. The ads show that customers can shop at Littlewoods on the high street, through catalogues or online. The message conveyed is that consumers can expect permanently lower prices, a vast product range, interest-free credit and home delivery.

Littlewoods sales and marketing director Susan Murray says: ‘We are challenging our target customers to take a fresh look at Littlewoods.’ Media was bought by Zed Media.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here