‘Littlewoods Would’ campaign

Littlewoods is rolling out a &£7.5m TV advertising campaign that aims to demonstrate the value-for-money products and services offered by the retailer.

The campaign, by HHCL & Partners, uses the tag ‘Littlewoods Would’ and follows a trial in the Granada and Tyne Tees regions. The initiative begins with a four-week run of two 40and ten-second slots already seen in the test campaign. The ads show that customers can shop at Littlewoods on the high street, through catalogues or online. The message conveyed is that consumers can expect permanently lower prices, a vast product range, interest-free credit and home delivery.

Littlewoods sales and marketing director Susan Murray says: ‘We are challenging our target customers to take a fresh look at Littlewoods.’ Media was bought by Zed Media.