Trinity Mirror has appointed the former marketing chief of Dollond & Aitchison as head of marketing for The Mirror, Sunday Mirror and Sunday People
Alisdair Luxmoore takes up the post on Monday (September 17) and will be the first full-time marketing director since the departure of Margaret Harvey last April (MW May 3).
Luxmoore will be in charge of Trinity Mirror’s &£12.8m advertising business held by M&C Saatchi. Media is bought by Zenith Media.
Luxmoore held the positions of marketing director and then commercial director at optician company. He left D&H last year to take up the role of chief executive at Internet Security, a high-tech start-up that fell victim to the new technology slow down.
Trinity Mirror’s strategic planning director Graham Tillotson has acted as marketing director since Harvey left. He will now return to his own job full time.
At D&A, Luxmoore embarked on a major brand overhaul, which included the celebrity-led Burt Reynolds television campaign and a product range update.
Prior to working at D&A Luxmoore spent four years at Vauxhall Motors setting up and leading the brand management team. Initiatives undertaken during his tenure include the introduction of the GM card and setting up Vauxhall’s first Internet presence.
Luxmoore says: “I am very excited to be taking over the stewardship of some of the UK’s most famous newspaper brands and joining an outstanding management team.”
Trinity Mirror managing director for national newspapers Mark Haysom says: “Alisdair is a skilled and experienced operator in the field of consumer marketing. His creativity and energy will be invaluable in driving an integrated marketing strategy for our national titles.”