RFU let down by blue chip sponsorship

I read with interest the article about the RFU’s need for a new sponsor for the domestic cup competitions and that the RFU was embarrassed by this situation (MW August 30). We are not embarrassed by the situation at all. We have, however, been the victim of the downturn in the technology sector.

During August we were at the point of signature with a substantial blue chip client within the information technology sector. Its US parent has put a hold on all “discretionary” expenditure. A setback for the RFU but by no means embarrassing.

The recent TV agreements that have been put into place that have shifted this particular competition to the BBC, enhance the value of our offering to potential sponsors. Rugby Union has a large, quality audience and the shift means we will be able to reach more of them.

The figures that were quoted in the article were equally incorrect. We have never asked for &£3m per year, we were asking for &£2m. We are now back in the market and aim to conclude our arrangements shortly.

Paul Vaughan

Commercial director

Rugby Football Union

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