TXU hikes cost of StayWarm

Energy company TXU Europe has performed a U-turn on its StayWarm scheme, a fixed payment scheme aimed at state pensioners. It has revealed that prices under the scheme have risen by up to 28 per cent.

According to TXU Europe it had to increase prices earlier this year by 23 to 28 per cent because of the increasing cost of gas.

StayWarm, which was launched last year to tackle the problem of fuel poverty, has more than 100,000 customers. The scheme, designed to help pensioners keep their homes heated, especially in winter, is based on a fixed annual fee, calculated from the number of bedrooms and people in a property. Customers can pay weekly, fortnightly or monthly.

TXU Europe head of social business Richard Nickels says: “The StayWarm initiative was launched as part of the company’s social programme in order to tackle fuel poverty. But gas prices have risen by 60 per cent since the scheme was launched, so we had to increase prices.”

Nickels denies that the company got its calculations wrong last year.

The director of charity National Energy Action (NEA), William Gillis, says: “The NEA supports the concept of StayWarm as a flat-rate payment for fuel. It provides the certainty that many low-income households need to manage their budget. It is unfortunate however that TXU has been forced to increase charges.”

A spokesman for Help the Aged adds: “It is a pity that prices have gone up by so much. But TXU did have a completely clean sheet to work with and so we can see the argument behind the increase.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here