Warner Music UK, which last week announced it was launching an entertainment marketing consultancy, has completed its first deal, a tie-up with Boots and Lynx toiletries.
The consultancy, set up to seek ways of commercially exploiting Warner Music’s repertoire, will provide music for a CD given away in a Boots Christmas promotion, beginning on November 14.
The CD, featuring five dance tracks, will feature in a Lynx Christmas gift pack with a retail price of about &£9. Containing body spray, shower gel and Phoenix deodorant, the packs will be stocked in 200 Boots stores.
In total 20,000 copies of the CD will be pressed, and artists featured include Dario G, Shola Ama and Josh Wink with Lil Louis.
In a separate move, Universal Music is using its familiar globe logo as a branding tool on CD releases outside the US and Canada.
The company wants to establish the Universal Music brand as an “instantly recognisable signpost to quality music products”. There will be four different colour-coded logos representing different lines or packaging formats. The new branding system was developed by Dragon.
A new consumer website at www.universalmusicworld.com has been launched to support the initiative.