Warner signs gift set deal with Lynx

Warner Music UK, which last week announced it was launching an entertainment marketing consultancy, has completed its first deal, a tie-up with Boots and Lynx toiletries.

The consultancy, set up to seek ways of commercially exploiting Warner Music’s repertoire, will provide music for a CD given away in a Boots Christmas promotion, beginning on November 14.

The CD, featuring five dance tracks, will feature in a Lynx Christmas gift pack with a retail price of about &£9. Containing body spray, shower gel and Phoenix deodorant, the packs will be stocked in 200 Boots stores.

In total 20,000 copies of the CD will be pressed, and artists featured include Dario G, Shola Ama and Josh Wink with Lil Louis.

In a separate move, Universal Music is using its familiar globe logo as a branding tool on CD releases outside the US and Canada.

The company wants to establish the Universal Music brand as an “instantly recognisable signpost to quality music products”. There will be four different colour-coded logos representing different lines or packaging formats. The new branding system was developed by Dragon.

A new consumer website at www.universalmusicworld.com has been launched to support the initiative.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here