Club Med picks marketing chief

Club Med UK has appointed Chris Woodbridge-Cox to the newly created position of director of marketing, sales and transport.

The position combines the managing director and marketing functions. The previous managing director, Alex El Kayem, retired in early July, and marketing director Daniel Chafey left at the same time. Finance director Annie Hanneuse has been caretaking the department since Kayem’s departure.

Woodbridge-Cox was formerly at Virgin Sun, the short-haul package holiday company bought earlier this year from Virgin Group for &£5.9m by tour operator First Choice.

The UK market was specifically targeted by Club Med this year with a combined winter ski and sun programme. The programme was designed to show that the company offers more than just summer holiday packages.

Club Med UK French parent company Club Méditerranée has just posted third-quarter revenues to October 31 up 5.1 per cent on the same period last year, rising from 488.3m to 521.7m (&£306.7m to &£327.7m).

Club Méditerranée runs 120 resorts in 40 different countries. It has had a turbulent year internationally. Controversially, at several of its newer resorts it has tried to bring in a younger clientele as opposed to the traditional family market by adding DJs, concerts and serving breakfasts until 2.30 pm. It also had to close its Greek resort early after a young buy drowned in its swimming pool.

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