Digest

Ford has created its first online-only film footage, promoting six humorous 20-second spoofs based on the upcoming World Rally events. The films will be promoted through a pan-European-mail campaign. MindShare, which developed the campaign, has signed deals with Yahoo!, Sportal and Eurosport so that each of the sites will promote the films through their-mail subscription lists.The campaign will target 25to 44-year-old men who have a specific interest in sport. The six-mails will be sent out just before each of the rally events occurring this year.

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