McCann clings to Hitachi brief

Your story on Hitachi (MW September 6) contained some significant errors. McCann-Erickson Windsor is not “one of a number of regional agencies that loses business”.

In fact, the exact opposite is true. McCann-Erickson pitched and won the global Hitachi corporate business earlier this year, adding the other regions to the existing European account that McCann Windsor already held.

The account will be globally managed by McCann-Erickson Tokyo. McCann-Erickson Windsor and Universal McCann will continue to run the European regional account, but as you rightly state “with a significantly increased marketing spend”. So we have gained Hitachi business, not lost it.

John Hackney, Managing director, McCann-Erickson Windsor, Windsor, Berkshire

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